Decreasing Sales with Security Features

If people reach the checkout page and they need to jump through hoops before you give them the chance to place their order, they will most likely leave your store and increase your shopping card abandonment rate. A good example is adding a Captcha code next to the registration form. Users don’t like deciphering these codes and you need to find another way to deter spammers. Some of today’s Captcha codes are quite complicated and there is no reason to add them to an online store.

Posted in: Security